'name' json component for /give (Bedrock)

So a big problem I find is that there is no way to give an item with a custom name to the player, which is a problem in my mind, because if we have NPCs but don't wanna touch custom add-ons and stuff, then i think it'd be great to add a 'name=""' Json Component that gives the specified item with the specified name.  
e.g. /give diamond 1 0 {name="this is a diamond!"}