PROJECT: BLOCK & BITE

PROJECT: BLOCK & BITE
The First Official Minecraft Restaurant

Block & BITE is a proposal to develop the first official restaurant inspired by Minecraft, in collaboration with Mojang Studios. The pilot location is Málaga, Spain, selected for its strong international tourism, creative environment, and competitive operating costs.

The concept translates the Minecraft universe into a real-world dining experience, aligned with the brand’s values of creativity, exploration, and community. The project avoids a childish or parody-driven approach, positioning itself as a modern, immersive, and scalable brand experience for both fans and general audiences.

The menu reinterprets iconic in-game elements using real culinary standards, including signature dishes such as the Nether Steak, Golden Apple Bowl, and a refined version of the Minecraft Cake, accompanied by themed non-alcoholic “Potions.” The focus is on accessible, high-quality cuisine with creative presentation.

Interior design draws inspiration from the Overworld, Nether, and End, expressed through contemporary architecture, natural materials, and ambient lighting. Subtle interactive elements enhance the experience while maintaining an elegant, adult-friendly atmosphere.

This project represents a strategic expansion of the Minecraft brand into the physical world, offering strong engagement, viral potential, and clear scalability.
For further details, I would be pleased to discuss this proposal directly.